Hybrid Approach

Stem Design integrates user experience methods with brand strategy thinking and design execution. By connecting the dots between strategy and tactics, we maintain a holistic perspective resulting in innovative product solutions that are true to a company’s brand while enabling business viability.

The “user’s experience” is much more than simply a digital interface. And, the “brand experience” extends far beyond a logo and a marketing campaign.

The experience one has with a product or service is the integration of its brand experience touchpoints – the product or service design and performance, the marketing communications, the online experience, the environment in which it lives, the customer service experience, etc. When these touchpoints are aligned, the end-users are happy. And when the end-users are happy, the brand and, ultimately, the company thrive.